Improve Software Quality and speed up the responses from alpha/beta processes and the test community. Get ahead of the curve on errors, exceptions and crashes.
Only build features and functionality that users really want, based on real facts, not “gut feelings” allowing your team to deliver real value and avoid wasted effort.
Easily check on the adoption of versions, editions, releases and mapping these to Software Quality initiatives to drive improved customer satisfaction.
Get the data you want without having to setup and manage the infrastructure.
Understand what products, versions, editions, releases and associated features/functions are being used to set your support and end of life strategy, dropping those that don’t justify your team’s energy now and in the future.
Segment your user base and then set up testers and user groups based on technical criteria allowing you to target fixes and get feedback based on specific user profiles.
Easily perform an Environment Review of your users (or a segment of them) to assist with planning and support of the most important machine environments and devices..
Product Management –
Obtain detailed, real-time data about your user base with little effort.
Save significant of time collating reports from log files, sales teams and user surveys.
Use the business intelligence engine, not unstructured and hard to use data, to get answers to tough PM questions with one click.
Focus on the right data, often from multiple sources “mashed” together, rather than use simplistic reports with little real meaning to anyone.
Use “Geo” data to develop a worldwide strategy for partners, sales offices and support requirements – even localization requirements based on user location density/growth.
Quickly report on User loyalty (how often they use your software) across products and versions allowing you to see trends and how new releases are performing.
Capture data for both consumers (internet connected) and Enterprise clients who are behind firewalls and proxy servers (offline data collection) allowing you to target the correct user profile for your business.
Marketing –
Understand your users and products more intimately and easily see trends and the places to focus efforts to improve marketing performance.
Build out your strategy based on real-time “facts” not gut feelings and out of date user and sales feedback, with very little effort and in a few minutes not hours.
Non-technical staff can easily access useful, real-time, visual, reports and charts 24x7 for use in management reporting.
Reach hard to get to users (anonymous) via their desktops with surveys, ads and promotions to improve engagement and drive upgrade and maintenance revenues.
Use automated lead nurturing systems to increase conversions and user adoption.
Focus your resources on the top performing campaigns and tweak others to improve the results based on easy to use analytics available with a few clicks.
Sales –
Focus sales resources on hot leads, not on signups and downloads.
Understand sales trends and effects of marketing campaigns along with which “types” of customers are buying from you to focus sales on the best prospects
Visualize the user base and its use of products to focus on the best features, products, version and regions to sell.
See how Channel partners are performing and tune your support efforts
Understand in detail the usage of specific Customers to cross sell them or improve account management and communication.
Easily get key information reports like your real-time sales cycle, conversion rates and the best performing sources of leads.
Finance and Management –
Use data to assist with License Compliance to help prevent revenue leakage (with privacy controls) and combine with Software License Management for enforcement.
Pull deep Customer data into your own systems for deeper analysis and use.
Store your user data securely on US-based servers, managed by US staff, in our private cloud and not a public cloud like Amazon or other such providers..
Work with a mature market leader but get the cost savings of a cloud-based offering.
Develop more reliable business strategy based on real-time business information that you can trust and not gut feelings.
Avoid unnecessary legal issues with multiple layers of privacy control and data collection options, especially for European users where Data Protection and Privacy laws can be problematic.
